Clinique has appointed 360i as its lead digital agency. The brand is already a top spender when it comes to digital, and its likely that spending is set to increase.

360i will be responsible for driving brand equity and engagement across its Clinique’s global online communities through sharable digital content.

The agency’s social strategy will include creative responsibilities, as well as engaging consumers across all social networks, such as Pinterest, Instagram and Twitter.

Clinique is also enlisting 360i to lead content strategy and development for the brand’s existing digital platforms globally.